Blizzard outlines massive effort behind World of Warcraft

18
Sep/09
BC

Source: GameSpot.com



GameSpot - Austin GDC 2009: Frank Pearce explains what it takes to craft 7,650 quests, 70,000 spells, 40,000 NPCs, 1.5 million assets, and 5.5 million lines of code; some 4,000 employees, 13,250 server blades, and 75,000 CPU cores keep MMORPG running.

Who Was There: Blizzard Entertainment cofounder and executive vice president of product development Frank Pearce and production director J. Allen Brack opened Thursday’s schedule of panels with a keynote address titled “The Universe of World of Warcraft.”

What They Talked About: In the GDC Austin schedule, Pearce and Brack’s keynote address is described as offering “an in-depth at the operational complexities of running a large-scale MMO.” While there has been no shortage of people to talk about the difficulties of developing and running MMORPGs, few have experience with anything as “large-scale” as World of Warcraft and its 11-million-strong subscriber base.

The biggest recurring theme of the at-times-technical presentation was “large-scale.” Brack began by explaining the studio’s layout, emphasizing that Blizzard tries to form its structure around the people, and not the other way around.

The programming team is responsible for updating and maintaining 5.5 million lines of code. The team of 51 artists has created 1.5 million unique assets for the game, with a handful of sub-teams dedicated to weapons and armor; environments; animation; props like torches or fence posts; dungeons and large objects like houses; and technical art to polish what everyone else creates. There are 37 designers responsible for creating classes, professions, events, a library of more than 70,000 spells, and a population of nearly 40,000 non-player characters.

Then there’s an entire cinematics department of 123 people that does more than just cutscenes. Pearce said the team acts as reference when merchandising partners want to make replicas, or, say, gaudy 12-foot-tall statues like the one sitting outside Blizzard’s headquarters.

There’s also a QA testing team, which employs 218 people. That group’s job gets tougher as time goes on, Brack said, because the amount of content in the game expands, but the size of the team does not. The original World of Warcraft contained 2,600 quests, with the Burning Crusade expansion adding another 2,700, and Wrath of the Lich King contributing another 2,350 to the game–a total of 7,650 in all. Also adding to the QA team’s woes, Brack said, is that Blizzard promotes from within, taking some of the most talented QA testers out of the pool to work on other parts of the game.

As if there weren’t enough to deal with, Pearce said Blizzard handles the localization of the game in-house. It’s crucial for the game, since World of Warcraft is played in English by fewer than half the game’s players. He added that the team doesn’t do any partial localizations, and adding another language to the game is a commitment to provide ongoing support to that for as long as the game is running.

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US PS3 sales up 300% at ‘top retailers’

11
Sep/09
BC

Source: GameSpot.com



GameSpot - Though the PlayStation 3 Slim’s domestic impact won’t be revealed until the NPD Group reports September sales numbers in October, Sony is already touting its success in the US. In a brief statement sent to the media today, Sony Computer Entertainment America offered enthusiastic but selective data pointing to the popularity of the $299 120GB console.

“Our top retailers have reported a 300 percent lift in PS3 hardware sales and an increase of 140 percent in total hardware revenue across the PlayStation portfolio when comparing the first week of September to the week before the $299 price adjustment,” the company said, while also touting its new humorous ad campaign. The statement did not mention that US retailers began selling the PS3 Slim during the last week of August, earlier than planned.

SCEA’s announcement comes the same week as harder, independent information about PS3 Slim sales emerged overseas. Research group Chart-Track said the new console sold 40,000 units in its first week on the UK market, boosting overall PS3 sales 999%. In Japan, Famitsu publisher Enterbrain said 150,832 PS3s were sold from August 31 to September 6, the biggest weekly total since the console’s launch in November 2006.